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Kendrick Lamar's "Control" Verse Scored Him 209,000 Followers
Kendrick Lamar's verse on "Control" did more than just lyrically challenge the rap game. Since the verse dropped on August 12, Lamar has gained Twitter followers exponentially. In just the week following, he gained 209,000 more followers, which is a 510% increase from the previous week.
Almost everyone he mentioned wound up getting many new followers as well. Jay Electronica gained 5,000, Pusha T gained 30,000, and Big K.R.I.T. gained a solid 10,000. Mac Miller, Meek Mill, and Big Sean all profited from the verse as well, also gaining large numbers of new followers on social media.
Overall, it looks like Kendrick did everyone a favor.